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About Project Nursery

Our story began in 2008 as two friends who set out to help parents find the vision, tools, and products for all their baby nursery and kid-friendly decorating projects. Since then, Project Nursery has grown up to attract a highly connected, design-conscious community in the millions—reaching more than 1.5 million millennial parents, design professionals, influencers and leading brands around the world each and every month. With expert and member-generated content updated multiple times a day, we help you get inspired and stay informed through content and social media. We’re especially good at helping tackle DIY projects, pooling insider advice from design experts and sneaking peeks behind the doors of the latest celebrity and influencer nurseries. In addition to our robust content and talented community, we proudly offer direct access to a specially curated selection of the most coveted nursery design and décor products through our e-commerce shop. We take great pride in partnering with the best brands to offer exciting and exclusive product collaborations. The Project Nursery brand now includes various licensed products such as our Wooster crib collection, eco-friendly paints and line of nursery electronics, including the Project Nursery Baby Monitor and Smart Sound Soother (a Techlicious Best of CES Award-winning joint venture with VOXX International), available at Buy Buy Baby, Best Buy, Target and Amazon. We are truly proud parents of this brand and are always looking forward to what's next for Project Nursery. Big thanks for joining us on our journey.

xo, Pam + Melisa



From being heralded by Parents Magazine as “experts in all things related to baby's room" to earning the coveted title of “Style Gurus” from home décor super star Serena & Lily, Project Nursery is frequently recognized in the news and by industry peers. Media contributions and credits include, HGTV, StrollerTraffic, PopSugar, The Wall Street Journal, Fit Pregnancy, The Bump, Working Mother, Parenting, BabyCenter, CBS, Better TV, and numerous others. We also consistently garner top industry awards, with Working Mother’s “25 Best of the Net”,’s “Top 50’s”,’s “Best Design Blog” and Cribsie Awards finalist among many honors and accolades. For all media interviews and press inquires, please contact Godfrey Sanders PR at


Meet the Team


Doling out daily tips and inspiration for modern, kid-friendly design projects is just as fun as it looks! But what started out as a simple hobby between new moms and long time friends has evolved into the roles of baby room experts and the business of managing an active online community dedicated to the ever expanding (and often overwhelming) world of child-friendly design. We now have the most awesome team in the world to make it all happen.


Melisa McHale Fluhr

Melisa Fluhr, Co-Founder

"It hasn't been easy, life isn't always balanced and it's been a ton of work. But it is pretty awesome putting my head on my pillow each night knowing that a simple vision can turn into a whole lot of possibilities!"
Pam Alter Ginocchio

Pam Ginocchio, Co-Founder

"Project Nursery started as a way for me to share amazing finds for the family home, and this passion has grown into a full-fledged business. It’s an exciting time to be an entrepreneur and mother, and I’m loving every minute of it."
Lauren Benson

Lauren Benson, Dir. of Social Media

"I love the opportunity to talk babies, kids and design all day long with the wonderful Project Nursery and Project Junior social media communities."
Alice Eck

Alice Eck, Social Media Coordinator

"Project Nursery has given me the ability to continue working while also being a new + expecting mom. I love learning from our team of awesome mamas and getting to connect with you all through Social Media!"
Nikki Miller

Nikki Miller, Dir. of Buying & Merchandise Planning

"Being the Buyer for Project Nursery means I get to talk all things baby and mom and incorporate my knowledge of the buying industry, all while enjoying my days with my son and daughter."
Beth Williams

Beth Williams, Dir. of Content & Fulfillment Processing

"I love the blogging world and the community of moms and dads out there on the internet willing to share, support and inspire others. Lucky me, I also get to ensure their nursery inspiration is delivered just right!"
Katie Kavulla

Katie Kavulla, Dir. of Customer Experience & Operations

"Working on the Project Nursery marketing team feels like the best of all my past work worlds a big explosion of swaddle blankets and uber chic cribs."
Neil Arcilla

Neil Arcilla, Customer Care & Order Processing Specialist

"Being able to help and interact with people, especially parents and their families all over the world is rewarding. Project Nursery has fulfilled my dream of working while still being a rockstar momma!"
Khing Conkin

Khing Conkin, Customer Care Specialist

"Speaking to expecting parents all day long and assisting them behind the scenes with their baby's nursery is an awesome opportunity. I can really relate because as I am one of them myself! "
Thomas Bartels

Thomas Bartels, Web Developer

"Keeping up with the Project Nursery team's ideas is a grand challenge; since the arrival of my daughter, I feel fully vetted."