About Project Nursery

Our story began in 2008 as two friends who set out to help parents find the vision, tools, and products for all their baby nursery and kid-friendly decorating projects. Since then, Project Nursery has grown up to attract a highly connected, design-conscious community in the millions—reaching more than 1.5 million millennial parents, design professionals, influencers and leading brands around the world each and every month. With expert and member-generated content updated multiple times a day, we help you get inspired and stay informed through content and social media. We’re especially good at helping tackle DIY projects, pooling insider advice from design experts and sneaking peeks behind the doors of the latest celebrity and influencer nurseries. In addition to our robust content and talented community, we proudly offer direct access to a specially curated selection of the most coveted nursery design and décor products through our e-commerce shop. We take great pride in partnering with the best brands to offer exciting and exclusive product collaborations. The Project Nursery brand now includes various licensed products such as our Wooster crib collection, eco-friendly paints and line of nursery electronics, including the Project Nursery Baby Monitor and Smart Sound Soother (a Techlicious Best of CES Award-winning joint venture with VOXX International), available at Buy Buy Baby, Best Buy, Target and Amazon. We are truly proud parents of this brand and are always looking forward to what's next for Project Nursery. Big thanks for joining us on our journey.

xo, Melisa + Pam



Making the News

From being heralded by Parents Magazine as “experts in all things related to baby's room" to earning the coveted title of “Style Gurus” from home décor super star Serena & Lily, Project Nursery is frequently recognized in the news and by industry peers. Media contributions and credits include People.com, HGTV, StrollerTraffic, PopSugar, The Wall Street Journal, Fit Pregnancy, The Bump, Working Mother, Parenting, BabyCenter, CBS, Better TV, and numerous others. We also consistently garner top industry awards, with Working Mother’s “25 Best of the Net”, Babble.com’s “Top 50’s”, TheBump.com’s “Best Design Blog” and Cribsie Awards finalist among many honors and accolades. For all media interviews and press inquires, please contact Godfrey Sanders PR at kristina@godfreysanderspr.com.


Meet Our Team

Doling out daily tips and inspiration for modern, kid-friendly design projects is just as fun as it looks! But what started out as a simple hobby between new moms and long time friends has evolved into the roles of baby room experts and the business of managing an active online community dedicated to the ever expanding (and often overwhelming) world of child-friendly design. We now have the most awesome team in the world to make it all happen.


Melisa McHale Fluhr

Melisa Fluhr, Co-Founder

"It hasn't been easy, life isn't always balanced and it's been a ton of work. But it is pretty awesome putting my head on my pillow each night knowing that a simple vision can turn into a whole lot of possibilities!"
Pam Alter Ginocchio

Pam Ginocchio, Co-Founder

"Project Nursery started as a way for me to share amazing finds for the family home, and this passion has grown into a full-fledged business. It’s an exciting time to be an entrepreneur, mother, and I’m loving every minute of it."
Nikki Miller

Nikki Miller, Dir. of Buying & Merchandise Planning

"I get to talk all things baby and mom and incorporate my knowledge of the buying industry, all while enjoying my days with my son and daughter."
Beth Williams

Beth Williams, Dir. of Content & Fulfillment Processing

"I love the community of moms and dads out there on the internet willing to share, support and inspire others. Lucky me, I also get to ensure their nursery inspiration and packages are delivered just right!"
Katie Kavulla

Katie Kavulla, Dir. of Customer Experience & Operations

"Working on the Project Nursery marketing team feels like the best of all my past work worlds colliding...in a big explosion of swaddle blankets and uber chic cribs."
JC Arcilla

JC Arcilla, Customer Care & Order Processing Specialist

"Being able to help and interact with people, especially busy parents like myself and their families from all over the world is incredibly rewarding. "
Alice Eck

Alice Eck, Social Media Coordinator

"Project Nursery has given me the ability to continue working while also being a new + expecting mom. I love learning from our team of awesome mamas and getting to connect with you all through social media!"
Grace Carmona

Grace Carmona, Digital Marketing Specialist

"I have had a passion for marketing for 7 years; being able to incorporate that into a beautiful world of baby + toddler aesthetics has been such a fun experience! Working with like minded mommies is a huge plus. "
Thomas Bartels

Thomas Bartels, Web Developer

"Keeping up with the Project Nursery team's ideas is a grand challenge; since the arrival of my daughter, I feel fully vetted."