About Project Nursery

Your baby deserves a beautiful space.

We're here to help you make it — with the products, inspiration, and expertise to bring your vision to life.

Where it all began

Melisa Fluhr & Pam Ginocchio

Born from a nursery. Built for millions.

Co-founded in 2008 by two friends, Pam and Melisa, Project Nursery came to life when Melisa put photos of her son's nursery online after it appeared on HGTV's Rate My Space — and woke up to thousands of messages from parents asking how she'd done it. She called her friend Pam and said, "I think we should start a blog." Pam said, "Okay — what's a blog?"

That conversation grew into the #1 online destination for nursery design: a community of millions of parents who believe a baby's first room should be beautiful, safe, and unmistakably yours.

"A nursery should be an extension of your home — a reflection of who you are, not a catalog page."

A new chapter

Same heart. Bigger vision.

Today, Project Nursery is in the hands of a family-run team of parents — people who live this stuff, not just sell it. We've expanded our curation, reimagined the shopping experience, and made it our mission to make great design feel possible for every family.

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Stronger design focus

More inspiration, more styles, more ways to find the look that's uniquely yours.

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Better shopping

A more intuitive experience — from first browse to doorstep delivery.

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For every family

Every style. Every budget. Every family deserves a beautiful nursery.

Join the community

Two million parents can't be wrong.

Whatever your vision — we'd love to help you make it real.

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